Packaging design

Packaging Industry Creatives are Thinking Out of the Box

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Isn’t it ironic that the term ‘thinking out of the box‘ is so overused nowadays that it is practically a red flag for tired  and unimaginative ideas?

There is still an industry for which thinking out of the box is highly relevant and meaningful though – the packaging industry. Never have the creatives had so much free rein to design the perfect visual representation of their consumer product. Modern packaging materials have a flexibility and durability that would have been unthinkable just a decade ago and the sophisticated printing and production machines can shape boxes and containers into any imaginable form.

Laser Targeted Product Recall

It’s not only the packaging designers who Read more

Big brands losing consumer trust

Big Brands Losing Consumer Trust

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Once upon a kitchen table, people automatically served up dishes from Big Food brands like Kellogg, General Mills and Kraft without a second thought. But now that consumers are thinking more about health than convenience or brand loyalty, AdvertisingAge reports their shopping baskets are stocked with smaller, upstart brands that are frequently thought of as healthier and more authentic.

And the Big Food brands are scrambling. Trends in the consumer package goods (CPG) industry include a flurry of Read more

Digital Printing - Nutella

Digital Printing Taking Over

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(Image via https://blog.ryerson.ca/)

Digital printing is exploding, and savvy brands are already on it. Digital has been the most rapidly growing area in the print market for years, according to Smithers Pira analysts, averaging an annual growth rate of 9.2 percent in value and 5.9 percent by volume from 2009 to 2015. FoodProductionDaily outlines the top features that ensure digital printing is likely to continue its movement toward domination.

Goes with Anything

Digital is versatile enough to print on everything from traditional cardboard boxes to newfangled fabrics, synthetics and substrates. Advanced digital presses can even print on Read more

Product recalls made much easier with modern track and trace package identification

Why Blue Bell and Sabra Product Recalls are a Massive Hassle

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Retailers are scrambling. Consumers may or may not be getting some type of notification that an item they purchased shouldn’t be eaten. And Blue Bell Creameries and Sabra Dipping Company are posting alerts and probably crossing their fingers that word gets out about their product recalls. None of the scrambling, haphazard notifications or finger-crossing would be necessary for items tracked with PACKprint™.

The Recalls

The recalls in question involve specific varieties of Blue Bell ice cream and Sabra hummus, with the FDA finding samples of the product contain Listeria monocytogenes. This bacterium can cause Read more

Global Trade Item Number (GTIN)

What is a GTIN?

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The CPG industry has a paramount interest in manufacturing food safe products. In order to stay in the game, complying with the FDA Food Safety Modernization Act (FSMA) requires supply chain modifications to meet new track and trace requirement of food source and manufacturing conditions. Most companies are employing an industry code called a GTIN, This identifer, when combined with PACKprint, automates compliance as well as provides additional benefits.

What’s a GTIN?
GTIN stands for Global Trade Item Number, and it refers to a number that distinctly identifies products or items as they travel move through the necessary channels. GTINs can Read more