New CUSTOMprint+ enables highly customized package printing

FASTechnology Group promises substantial marketing benefits from CUSTOMprint+, a new software integration product that fully integrates short-run, highly customized package printing with mobile and social media to enable individually targeted retail marketing initiatives. It even allows for on-pack printing for highly targeted sampling campaigns.

CUSTOMprint+ addresses several emerging market trends:

  • Retail and e-commerce marketing are converging. Many consumers will shop and/or gather coupons online, then go to a bricks-and-mortar retail outlet to make their purchase. Others will go to a retail outlet to see products hands-on then shop online for a better price.
  • Packaging and mobile media are now coordinated, with mobile devices scanning product information and delivering coupons whose values vary with the shelf-age of the product, store-specific promotional opportunities, customer loyalty rewards and other customized marketing initiatives.
  • Consumer affinities for neighborhood localization & sense of community are on the rise. Community pride extends into the market place. Local produce is preferred over imported produce. Locally manufactured products sustain higher pricing.
  • Adverse economic conditions have produced a more price sensitive shopper who increasingly relies on coupons. Retailers are issuing coupons at the point of sale.
  • The coupons available online are virtually unlimited.

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Consumer Packaged Goods

FASTechnology Group is a veteran Consumer Packaged Goods (CPG) packaging integrator with roots in the Commercial Printing vertical segment. FASTech’s core competency is focused in high speed precision product tracking, handling, vision based quality control, variable digital package printing, and retail-ready end cap palletization. With over 1,000 installations nation-wide, FASTech is well-versed in the turnkey application of high volume machine and variable data print controls within the major US Commercial Printing sector.

These core CPG competencies combined with FASTech’s consumer targeting expertise that was honed over many years in the complex Commercial Printing segment has formed the cornerstone for our emerging Retail Ready Personalized Packaging (RRPP) initiative, and is designed to improve product sustainability and effectiveness. More specifically, custom geographic, demographic, psychographic and store-centric marketing content can be developed and micro-targeted to a granular level never achievable until now, and ultimately incorporated into the manufacturer supply chain to retail store.

This custom, store-of-the-community retailer / demographic targeted content is now variably printed on pack, and is also truly segmented to the area, route, store, pallet, or even individual customer level. Not only can an overall reduction in bulk retail labeling, ordering and inventory costs be realized, but it also yields retailer economies of scale by shifting POS costs and wasted floor space from broad “shotgun approach” POS displays to efficient and effective micro targeting on-pack, on-carrier, and on-pallet.

FASTechnology Group’s intelligent palletization controls yields route sequenced, mixed case, or demographic grouped end-cap pallet displays that are far more retail-ready simply after unwrapping on the floor. FASTech patent pending RRPP systems can be easily overlayed and cost effectively deployed onto any pre-existing filling and packaging lines.

Articles:

Identifying and Targeting: Most Valuable Shoppers

Industry Outlook | Packaging Predictions

Micro-Marketing Store Brands Right on the Package

CUSTOMprint+ High Performance Variable Print Solution for Inline Packaging

FASTechnology Group Transforms Ho-Hum Package Labeling into Marketing Muscle

FASTechnology Group, a leading manufacturer of industrial control systems, is attracting the interest of leading producers and retailers of consumer packaged goods with its Retail-Ready Personalized Packaging (RRPP) systems. Developed from print-on-demand processes used in the commercial printing industry, RRPP enables the production and marketing of products customized to store-level or to shopper-level, while eliminating the need for costly factory line changeovers. The new process has the potential to increase sales volume and shopper brand loyalty while substantially reducing material costs and waste. Read more