FASTech unveils PACKprint Advanced Food Labeling

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FASTechnology Group was in good company last week while exhibiting in Chicago at the Marketing and Innovation Summit sponsored by Store Brand Decisions.  With more than 350 C-level store brand retailers, manufacturers and solutions providers coming together for educational meetings and networking, the climate was right for us to launch our newest product PACKPrint®, a game-changing food labeling advancement allowing manufacturers  to capture the product DNA during packaging, all accessible at POP through a scannable QR code.

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PLMA Show Presentations

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The 2013 PLMA Show in Chicago was a fantastic event once again! We hope you were able to visit our booth and see how CUSTOMPrint+ can put profits in your packaging — but in case you missed our exclusive presentations from veteran CPG professionals, we’ve included them below:

Bill Akins

Packaging as a Cornerstone to Retail Evolution

Bill Akins, Senior VP at Rockfish Interactive

Bill is a senior executive with numerous CPG and technology companies. He is credited with implementing innovative programs at Walmart and Sam’s Club where insights drive strategy and digital drives tactical execution.

 

 

 

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Packaging for Profit – How CustomPrint+ Moves Product Faster

Mike Ferrari, President of Ferrari Innovation Solutions

Mike is a 32-year veteran leader with Procter and Gamble and an award-winning expert in innovation packaging.

Contact Us for more information on how Custom Print+ can put profits into your packaging!

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New CUSTOMprint+ enables highly customized package printing

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FASTechnology Group promises substantial marketing benefits from CUSTOMprint+, a new software integration product that fully integrates short-run, highly customized package printing with mobile and social media to enable individually targeted retail marketing initiatives. It even allows for on-pack printing for highly targeted sampling campaigns.

CUSTOMprint+ addresses several emerging market trends:

  • Retail and e-commerce marketing are converging. Many consumers will shop and/or gather coupons online, then go to a bricks-and-mortar retail outlet to make their purchase. Others will go to a retail outlet to see products hands-on then shop online for a better price.
  • Packaging and mobile media are now coordinated, with mobile devices scanning product information and delivering coupons whose values vary with the shelf-age of the product, store-specific promotional opportunities, customer loyalty rewards and other customized marketing initiatives.
  • Consumer affinities for neighborhood localization & sense of community are on the rise. Community pride extends into the market place. Local produce is preferred over imported produce. Locally manufactured products sustain higher pricing.
  • Adverse economic conditions have produced a more price sensitive shopper who increasingly relies on coupons. Retailers are issuing coupons at the point of sale.
  • The coupons available online are virtually unlimited.

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Consumer Packaged Goods

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FASTechnology Group Transforms Ho-Hum Package Labeling into Marketing Muscle

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FASTechnology Group, a leading manufacturer of industrial control systems, is attracting the interest of leading producers and retailers of consumer packaged goods with its Retail-Ready Personalized Packaging (RRPP) systems. Developed from print-on-demand processes used in the commercial printing industry, RRPP enables the production and marketing of products customized to store-level or to shopper-level, while eliminating the need for costly factory line changeovers. The new process has the potential to increase sales volume and shopper brand loyalty while substantially reducing material costs and waste. Read more