Packaging World talks about Personalized Packaging

February 2011 | PACKAGING WORLD 7

The commercial printing industry has a technology that could migrate to packaging and have a sizable impact. It’s called personalization, and it rests on a three-legged stool of variable printing, affinity marketing, and automated route sequencing.

Variable Printing
Let’s start with variable printing. Packaging professionals are plenty familiar with it. Lot and date-code information, for example, must vary from time to time, and even the Read more