FASTechnology Group, a leading manufacturer of industrial control systems, is attracting the interest of leading producers and retailers of consumer packaged goods with its Retail-Ready Personalized Packaging (RRPP) systems. Developed from print-on-demand processes used in the commercial printing industry, RRPP enables the production and marketing of products customized to store-level or to shopper-level, while eliminating the need for costly factory line changeovers. The new process has the potential to increase sales volume and shopper brand loyalty while substantially reducing material costs and waste. Read more
February 2011 | PACKAGING WORLD 7
The commercial printing industry has a technology that could migrate to packaging and have a sizable impact. It’s called personalization, and it rests on a three-legged stool of variable printing, affinity marketing, and automated route sequencing.
Let’s start with variable printing. Packaging professionals are plenty familiar with it. Lot and date-code information, for example, must vary from time to time, and even the Read more