https://www.fastechgroup.com/wp-content/uploads/2013/07/logo.png 0 0 admin https://www.fastechgroup.com/wp-content/uploads/2013/07/logo.png admin2011-02-01 14:27:592015-11-22 22:19:40Packaging World talks about Personalized Packaging
Packaging World talks about Personalized Packaging
February 2011 | PACKAGING WORLD 7
The commercial printing industry has a technology that could migrate to packaging and have a sizable impact. It’s called personalization, and it rests on a three-legged stool of variable printing, affinity marketing, and automated route sequencing.
Let’s start with variable printing. Packaging professionals are plenty familiar with it. Lot and date-code information, for example, must vary from time to time, and even the Read more