Isn’t it ironic that the term ‘thinking out of the box‘ is so overused nowadays that it is practically a red flag for tired and unimaginative ideas?
There is still an industry for which thinking out of the box is highly relevant and meaningful though – the packaging industry. Never have the creatives had so much free rein to design the perfect visual representation of their consumer product. Modern packaging materials have a flexibility and durability that would have been unthinkable just a decade ago and the sophisticated printing and production machines can shape boxes and containers into any imaginable form.
Laser Targeted Product Recall
It’s not only the packaging designers who Read more