Despite the somewhat sad misuse of, and shallow understanding of QR codes historically in retail and mobile advertising, recent advances in technology have warranted lifting up the hood again to see “what’s up what’s new” and that a paradigm shift has truly occurring. Variability, serialization and “instantaneous scan” capable mobile apps and powerful mobile devices […]
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Entries by admin
Once upon a time, printers were pretty much tied to the base artwork provided by clients. Their role was relatively passive. While they could compete on service factors like cost, speed and quality, there was little else to differentiate between one commercial printer and the next. Nowadays the story is very different. Even the smallest […]
Teamwork is one of the keys to success, and you’ll get a chance to see some exciting packaging innovation collaboration in action at the upcoming PLMA Trade Show. FASTechnology Group is working with Digimarc to develop an invisible barcode shopper engagement solution for CPG and Private Label…..and at PLMA 2015 you will be one of the […]
Isn’t it ironic that the term ‘thinking out of the box‘ is so overused nowadays that it is practically a red flag for tired and unimaginative ideas? There is still an industry for which thinking out of the box is highly relevant and meaningful though – the packaging industry. Never have the creatives had so […]
Once upon a time big brands ruled the roost. Consumers just automatically reached for the brands they had come to know and rely upon. Nowadays however, big brands are losing ground to smaller, sleeker upstarts.