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FASTechnology Group at 2015 Store Brands Innovation & Marketing Summit

FASTechnology Group was on hand with a double feature at the 2015 Store Brands Innovation & Marketing Summit in Chicago. The FASTech exhibit in booth 310 which showcased the latest advanced packaging solutions and how they’re redefining innovation and an informational talk from FASTech CEO Joe Hattrup during the summit’s two-part supersession.

About the FASTech Exhibit

Summit attendees can experience the power of Read more

New CUSTOMprint+ enables highly customized package printing

FASTechnology Group promises substantial marketing benefits from CUSTOMprint+, a new software integration product that fully integrates short-run, highly customized package printing with mobile and social media to enable individually targeted retail marketing initiatives. It even allows for on-pack printing for highly targeted sampling campaigns.

CUSTOMprint+ addresses several emerging market trends:

  • Retail and e-commerce marketing are converging. Many consumers will shop and/or gather coupons online, then go to a bricks-and-mortar retail outlet to make their purchase. Others will go to a retail outlet to see products hands-on then shop online for a better price.
  • Packaging and mobile media are now coordinated, with mobile devices scanning product information and delivering coupons whose values vary with the shelf-age of the product, store-specific promotional opportunities, customer loyalty rewards and other customized marketing initiatives.
  • Consumer affinities for neighborhood localization & sense of community are on the rise. Community pride extends into the market place. Local produce is preferred over imported produce. Locally manufactured products sustain higher pricing.
  • Adverse economic conditions have produced a more price sensitive shopper who increasingly relies on coupons. Retailers are issuing coupons at the point of sale.
  • The coupons available online are virtually unlimited.

Read more

FASTechnology Group Transforms Ho-Hum Package Labeling into Marketing Muscle

FASTechnology Group, a leading manufacturer of industrial control systems, is attracting the interest of leading producers and retailers of consumer packaged goods with its Retail-Ready Personalized Packaging (RRPP) systems. Developed from print-on-demand processes used in the commercial printing industry, RRPP enables the production and marketing of products customized to store-level or to shopper-level, while eliminating the need for costly factory line changeovers. The new process has the potential to increase sales volume and shopper brand loyalty while substantially reducing material costs and waste. Read more

Packaging World talks about Personalized Packaging

February 2011 | PACKAGING WORLD 7

The commercial printing industry has a technology that could migrate to packaging and have a sizable impact. It’s called personalization, and it rests on a three-legged stool of variable printing, affinity marketing, and automated route sequencing.

Variable Printing
Let’s start with variable printing. Packaging professionals are plenty familiar with it. Lot and date-code information, for example, must vary from time to time, and even the Read more

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Innovative packaging for enhanced consumer engagement

Innovative Packaging Design, Tracking and Tracing Products

FASTechnology Group offers innovative Packaging Design, Tracking and Tracing products designed for the CPG market and beyond.

Both of our trademarked solutions, CUSTOMprint+ and PACKprint, can be tailored to meet your specific requirements.

CUSTOMprint+

High-performance variable print solutions for inline packaging, CUSTOMprint+ provides profitable packaging with customization and personalization. Find more about CUSTOMprint+ here.

PACKprint

PACKprint from FASTechnology group simplifies track and trace technologies while adding enhanced shopper engagement.  More details about PACKprint can be found here.

 

CUSTOMprint+

High-performance variable packaging printing solutions for inline packaging

CUSTOMprint+ provides profitable package printing with customization and personalization

  • Tailor products and promotions by matching preferences to local store demographics
  • Encourage complimentary product sales through customization and cross-merchandising
  • Support local charities with on-pack promotions and cause marketing for branded events
  • Sell product more quickly as expiration dates approach with unique real-time on-shelf promotions
  • Develop highly targeted direct mail samples for a low cost with on-pack personalization

CUSTOMprint packaging printing

 

how to use custom print plus

how custom print plus works